Optimize your property listings on HomeToGo to attract more guests and keep your calendar full. You'll discover actionable tips on crafting compelling descriptions, using standout photos, and setting prices that get you noticed. Follow these tips, and watch your bookings soar while keeping guests happy and coming back for more.
Enhance your property listings with high-quality photos to attract more travelers and maximize visibility on HomeToGo.
1. Adding high-resolution photos
Include a minimum of 20 high-quality photos with widths ranging from 768 to 1152 pixels to showcase different rooms, amenities, and unique features of your property.
2. Including varied images
Diversify your image gallery to provide travelers with a comprehensive view of your property, showcasing various rooms, amenities, and special features to attract travelers seeking specific accommodation preferences.
3. Ensuring quality and size requirements
Maintain image quality and size standards to ensure clear and appealing visuals for travelers, enhancing the overall perception of your property on the platform.
4. Emphasizing outdoor spaces
Capture the allure of outdoor spaces to appeal to travelers looking for serene and picturesque accommodations, showcasing the natural beauty surrounding your property.
5. Providing floor plans for visualization
Enhance guest experience by offering detailed floor plans to help travelers visualize the layout and design of your property, enabling them to make informed booking decisions.
Highlighting desirable amenities and features can significantly enhance the attractiveness of your property listings.
1. Identifying desired amenities
Consult with our teams to identify the most sought-after amenities in your region. Tailoring your offerings to match traveler preferences boosts listing appeal and booking potential.
2. Adding minimum required amenities
Ensure your listing includes at least 15 amenities to improve search visibility. The more amenities offered, the higher the chances of appearing in traveler searches and increasing booking potential.
3. Featuring pet-friendly properties
Pet-friendly properties are in high demand among travelers. Our data suggests that offers with a pets-allowed policy see over 3x higher bookings* than offers without and pet-friendly is the second most searched amenity on HomeToGo. Highlighting pet amenities and friendly policies can attract a broader range of guests, including pet owners.
4. Describing property size and capacity
Clearly specify the property size in square feet or meters, the number of people it accommodates, the number of rooms and bathrooms available, and the bed sizes to give guests an accurate understanding of the space.
Implementing eco-friendly practices and highlighting sustainable amenities can enhance your property's appeal to environmentally conscious guests on HomeToGo.
1. Implementing eco-friendly practices
On HomeToGo, properties can showcase up to 19 sustainable amenities focused on energy and water efficiency, waste recycling, biodiversity, local community support, green transportation, and more.
2. “Sustainable amenities” tag
Properties with more than 3 sustainable amenities receive a 'Sustainable amenities' tag on HomeToGo under the “Reasons To Book” section, enhancing their visibility and appeal to potential guests.
3. Benefits of displaying sustainable amenities
Displaying sustainable amenities not only attracts environmentally conscious guests but also signifies a commitment to eco-friendly practices, leading to a positive brand image and improved guest satisfaction.
Competitive pricing is crucial for maximizing revenue and attracting potential guests.
1. Setting competitive rates
Determine competitive rates by assessing property features and amenities to attract bookings. Strategic discounting and promotional pricing can boost occupancy levels and appeal to different traveler needs.
2. Utilizing dynamic pricing
Leverage dynamic pricing to tailor rates based on market demand, property type, and traveler origin. Research local listings for competitive pricing strategies and optimize revenue generation.
3. Communication of total costs
Avoid customer dissatisfaction by transparently communicating all expenses, including taxes and additional charges. Clear cost breakdowns can enhance guest satisfaction and trust in the booking process.
Maximize revenue by maintaining accurate availability of your property calendar and setting cancellation policies that meet guests' expectations.
1. Ensuring full availability
Keep your calendar updated with accurate availability. This helps us recommend your listings to potential travelers who actively search for available dates.
2. Advanced calendar settings
Open calendars at least 18 months in advance, allowing you to capture early demand effectively.
3. You own your cancellation policies
At HomeToGo, you own your cancellation policies. Set your policies within your software and ensure these are being pushed to us and displayed correctly.
4. Optimizing cancellation policies
Regularly review and update cancellation policies to align with market standards and guest expectations. Flexibility in policies can attract more bookings and improve overall guest satisfaction levels.
Enhancing guest experience by showcasing local attractions and activities to make their stay memorable and enriching.
1. Mentioning local attractions
Incorporate popular landmarks, parks, beaches, and cultural sites into your property description to captivate guests' interest.
2. Offering Information on nearby activities
Inform guests about outdoor activities, guided tours, festivals, and seasonal events (e.g. Christmas markets) available in the vicinity for a memorable stay experience.
3. Developing a local guidebook
Create a tailored local guidebook with suggestions for various guest profiles (e.g. family-oriented, adventure, etc.), enhancing their exploration and enjoyment of the destination.
Ratings and reviews significantly impact booking decisions. Effective and clear communication is key to exceeding guest expectations.
1. Managing ratings & reviews
High ratings and positive reviews signal a positive guest experience. Our data suggests that offers with at least one review receive 6x more bookings2 than offers with no reviews. Ask your guests for a review one day before departure. Guests still in the property, are more likely to reply.
2. Showcase reviews through your software provider
Ensure your software provider is pushing reviews to HomeToGo and that these are being displayed correctly. If HomeToGo is not receiving reviews for your properties via the software connection, contact your Partner Success Manager who will advise you on alternative options.
3. Effective communication practices
Clear instructions, timely responses, and proactive feedback requests enhance guest satisfaction. Regularly updating guests with property information is essential for a seamless experience.
4. Clear instructions
Give clear information on how to access the property. Include Google Maps links. Provide easy access to check-in instructions and time of arrival. Additionally, offer guides on how to use equipment and amenities (QR codes close to each device to explain how to use things, e.g. coffee machine).
5. Exceeding expectations in guest experience
Set realistic expectations and strive to surpass them. Providing spotless accommodations, necessary amenities, and personalized welcome gifts elevate the guest experience and lead to positive reviews.
1,2 Internal HomeToGo data from April 2023 - April 2024. Please note that booking decisions are likely influenced by multiple factors.