1. Second Cities

Travelers are increasingly seeking out alternative destinations for city breaks. As opposed to sprawling state capitals and iconic metro hubs, vacationers are looking for smaller destinations in which a few days can go further, and it’s easier to get a deeper feel for a whole destination.

2. Micro-Beach Boom

Alongside America's best-known built-up coastal destinations, travelers are turning to lesser-known stretches of seaside — often defined by smaller-scale settings, a less commercial feel, and a low-key atmosphere which sets them apart from the busier beach scenes.  

3. Isolated Island Getaways

Interest in island getaways is on the rise, in particular for more remote destinations. Beyond the more accessible coastal islands, travelers are gravitating toward places that feel far removed from the rush, offering both geographical and mental distance from everyday stress. 

4. Lake-ing It Easy

Lake trips are making waves for Memorial Day, with more travelers looking toward scenic inland shores. From California to the Northeast and across the Mountain West, rising interest in these destinations points to a nationwide pull toward lake stays for the long weekend.

5. Atmospheric Escapes

The Pacific Northwest — with its misty coastlines and forested landscapes — is drawing increased attention. Across Oregon and Washington, an increase in searches for these destinations reflects a growing appetite for cooler climates and an atmospheric take on the long weekend.