What's new in travel this week? HomeToGo, the world’s largest vacation rental search engine, releases ongoing updates and analyses of its internal search and booking data to provide a glimpse into the emerging travel trends across the United States and Europe.
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Latest Trends
(Last Updated: January 26, 2023)
Spring & Summer Travel Trends 2023
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From film-inspired getaways to off-the-beaten-path escapes, these travel trends are heating up for spring and summer 2023
What trends are heating up this summer? Last year, international travel made its long-awaited comeback. In 2023, travelers are setting their sights on destinations farther afield, taking inspiration from their favorite films and TV shows, and taking more interest in extended vacation rental stays. An in-depth analysis of HomeToGo traveler search patterns reveals how U.S. and international travelers are planning their spring and summer vacations in 2023.
More travelers are getting a head start with their vacation plans this year, taking trips during the spring and avoiding crowds and peak season pricing in their favorite vacation destinations. HomeToGo searches for stays between March 20 - June 20 are up by +14% compared to last year.
Beyond Instagram and Tiktok, travelers are taking inspiration from the destinations they’ve seen on screen, planning trips to live out their favorite film and television fantasies. For example, locations featured in the White Lotus 2, House of the Dragon, Outlander, and Top Gun: Maverick all saw jumps in search demand immediately following their film premieres or season finales.
Trujillo, Spain: +86%
Monsanto, Portugal: +109%
Glencoe, Scotland: +78%
Fife, Scotland: +93%
The number of travelers searching for summer stays in Albania has doubled in the past year (+105% vs 2022), surpassing other up-and-coming European travel hotspots including Cyprus (+37%), Türkiye (+27%), and North Macedonia (+23%).
More and more, travelers are discovering Albania’s beautiful fortress towns, stunning mountain scenery, and sparkling Mediterranean beaches. Specifically, the areas of Saranda (+124%), Ksamil (+94%), Dhërmi (+75%) are seeing the biggest spike in search demand by summer travelers.
This summer, more U.S. travelers are taking advantage of their flexible remote work policies and spending a month or longer abroad. The number of U.S. travelers searching for 30+ day stays this summer has increased by +28% compared to last year, especially for destinations in Spain (+58% vs 2022) and Portugal (+20%), which recently introduced a digital nomad visa for remote workers.
After nearly three years, travel demand in the Asia Pacific region is making its comeback and welcoming foreign travelers from around the world. Most destinations have fully reopened borders to all international short-term visitors — lifting travel restrictions and easing tourist visa requirements.
American travelers are looking to make a splash this summer; beach destinations and lakes continue to be among the most sought-after destinations on HomeToGo.
1. Topsail Beach, NC: +543%
Median Nightly Price Per Person: $115.54
2. Crete, Greece: +406%
Median Nightly Price Per Person: $59.95
3. Keuka Lake, NY: +397%
Median Nightly Price Per Person: $108.73
4. Avon, NC: +274%
Median Nightly Price Per Person: $140.39
5. Sandbridge, VA: +273%
Median Nightly Price Per Person: $144.24
The trends highlighted in this report are based on HomeToGo internal data. Further details regarding how each trend was uncovered are included in their order of appearance below:
Trend #1: Spring Travel Demand Blossoms - Based on the number of travelers searching on HomeToGo for vacation rentals with a check-in date between March 20 and June 20, 2023, compared with the same period in the year prior.
Trend #2: Film-spiration Travel - Based on the number of travelers searching on HomeToGo for vacation rentals in the film locations the month before the film premier or television finale and compared with the same period in the year prior.
Trend #3: Albania Becomes Europes Top Trending Country for Summer Travel - Based on the number of travelers searching on HomeToGo for vacation rentals with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.
Trend #4: Increase in Long-Stay Holidays - Based on the number of U.S. travelers searching on HomeToGo.com for 30+ day or 14+ day stays in a vacation rental with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.
Trend #5: Surging Interest in the Asia Pacific Region - Based on the number of travelers searching on HomeToGo for a vacation rental in Asia Pacific countries with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior. Prices are shown in USD and are based on median nightly prices for accommodations available through hometogo.com between June 21 and September 22, 2023.
Summer Destinations Heating Up for 2023 are based on traveler searches on HomeToGo.com for vacation rentals with a check-in date between June 21 and September 22, 2023. Prices are shown in USD and are based on median nightly prices per person for accommodations available through HomeToGo.com between June 21 and September 22, 2023.
For additional information regarding any of the findings included in this report, please contact [email protected].
