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State of Travel: Search Behavior and Booking Trends

What's new in travel this week? HomeToGo, the world’s largest vacation rental search engine, releases ongoing updates and analyses of its internal search and booking data to provide a glimpse into the emerging travel trends across the United States and Europe.

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Latest Trends

(Last Updated: January 26, 2023)


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2023 Spring & Summer Travel Trends

From film-inspired getaways to off-the-beaten-path escapes, these travel trends are heating up for spring and summer 2023


What trends are heating up this summer? Last year, international travel made its long-awaited comeback. In 2023, travelers are setting their sights on destinations farther afield, taking inspiration from their favorite films and TV shows, and taking more interest in extended vacation rental stays. An in-depth analysis of HomeToGo traveler search patterns reveals how U.S. and international travelers are planning their spring and summer vacations in 2023.

Trend #1: Spring Travel Demand Blossoms

More travelers are getting a head start with their vacation plans this year, taking trips during the spring and avoiding crowds and peak season pricing in their favorite vacation destinations. HomeToGo searches for stays between March 20 - June 20 are up by +14% compared to last year.

Travel Expert Insight: Accommodations are ∼20% less expensive in the U.S. during the spring (March - June) compared to the summer months.
Birds eye view of a waterfront home in Turks and Caicos
Vacation home in Middle Caicos - Turks and Caicos +226.45% in searches vs. spring 2022

Trend #2: Film-spiration Travel

Beyond Instagram and Tiktok, travelers are taking inspiration from the destinations they’ve seen on screen, planning trips to live out their favorite film and television fantasies. For example, locations featured in the White Lotus 2, House of the Dragon, Outlander, and Top Gun: Maverick all saw jumps in search demand immediately following their film premieres or season finales.



PROPERTY ID: H53B9KZ

The White Lotus 2

Taormina, Italy: +89%

Sicily, Italy: +175%

PROPERTY ID: HM493XE

House of the Dragon

Trujillo, Spain: +86%

Monsanto, Portugal: +109%

PROPERTY ID: HU5R21F
PROPERTY ID: H85AU0M

Outlander

Glencoe, Scotland: +78%

Fife, Scotland: +93%

Trend #3: Albania Becomes One of Europe's Top Summer Destinations

The number of travelers searching for summer stays in Albania has doubled in the past year (+105% vs 2022), surpassing other up-and-coming European travel hotspots including Cyprus (+37%), Türkiye (+27%), and North Macedonia (+23%).

More and more, travelers are discovering Albania’s beautiful fortress towns, stunning mountain scenery, and sparkling Mediterranean beaches. Specifically, the areas of Saranda (+124%), Ksamil (+94%), Dhërmi (+75%) are seeing the biggest spike in search demand by summer travelers.




Trend #4: Increase in Long-Stay Holidays

This summer, more U.S. travelers are taking advantage of their flexible remote work policies and spending a month or longer abroad. The number of U.S. travelers searching for 30+ day stays this summer has increased by +28% compared to last year, especially for destinations in Spain (+58% vs 2022) and Portugal (+20%), which recently introduced a digital nomad visa for remote workers.



Trend #5: Surging Interest in the Asia Pacific Region

After nearly three years, travel demand in the Asia Pacific region is making its comeback and welcoming foreign travelers from around the world. Most destinations have fully reopened borders to all international short-term visitors — lifting travel restrictions and easing tourist visa requirements.


Country
Summer Search Demand vs 2022
Median Price Per Night
Singapore
117%
$190.75
Malaysia
106%
$75.21
Philippines
71%
$64.31
Vietnam
53%
$86.11
India
20%
$57.77
Indonesia
19%
$101.37
Thailand
17%
$109.00

Summer Destinations Heating Up, Based on U.S. Traveler Searches

American travelers are looking to make a splash this summer; beach destinations and lakes continue to be among the most sought-after destinations on HomeToGo.


1. Topsail Beach, NC: +543%

Median Nightly Price Per Person: $115.54

Topsail Island, NC
Topsail Island, NC

2. Crete, Greece: +406%

Median Nightly Price Per Person: $59.95

Preveli Beach, Crete
Preveli Beach, Crete

3. Keuka Lake, NY: +397%

Median Nightly Price Per Person: $108.73

Cabin overlooking Keuka Lake in Dundee, NY
Dundee, NY (PROPERTY ID: HT1AFHR)

4. Avon, NC: +274%

Median Nightly Price Per Person: $140.39

Vacation home on the beach in Avon
Avon, NC (PROPERTY ID: HBMFG73)

5. Sandbridge, VA: +273%

Median Nightly Price Per Person: $144.24

Picnic on the beach in Sandbridge, Virginia Beach
Sandbridge, VA (PROPERTY ID: H7PB2CY)
Destination
Country
Summer Search Demand vs. 2022
Median Nightly Price Per Person
6
Brewster, MA
United States
226%
$155.33
7
Sussex County, DE
United States
175%
$116.90
8
Protaras
Cyprus
161%
$74.12
9
Normandy
France
157%
$41.97
10
Sea Isle City, NJ
United States
154%
$158.64

Methodology

The trends highlighted in this report are based on HomeToGo internal data. Further details regarding how each trend was uncovered are included in their order of appearance below:

Trend #1: Spring Travel Demand Blossoms - Based on the number of travelers searching on HomeToGo for vacation rentals with a check-in date between March 20 and June 20, 2023, compared with the same period in the year prior.

Trend #2: Film-spiration Travel - Based on the number of travelers searching on HomeToGo for vacation rentals in the film locations the month before the film premier or television finale and compared with the same period in the year prior.

Trend #3: Albania Becomes Europes Top Trending Country for Summer Travel - Based on the number of travelers searching on HomeToGo for vacation rentals with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.

Trend #4: Increase in Long-Stay Holidays - Based on the number of U.S. travelers searching on HomeToGo.com for 30+ day or 14+ day stays in a vacation rental with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior.

Trend #5: Surging Interest in the Asia Pacific Region - Based on the number of travelers searching on HomeToGo for a vacation rental in Asia Pacific countries with a check-in date between June 21 and September 22, 2023, compared with the same period in the year prior. Prices are shown in USD and are based on median nightly prices for accommodations available through hometogo.com between June 21 and September 22, 2023.

Summer Destinations Heating Up for 2023 are based on traveler searches on HomeToGo.com for vacation rentals with a check-in date between June 21 and September 22, 2023. Prices are shown in USD and are based on median nightly prices per person for accommodations available through HomeToGo.com between June 21 and September 22, 2023.

For additional information regarding any of the findings included in this report, please contact [email protected].



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