HomeToGo Survey Forecasts Summer of ‘Vacation Vorfreude’, Revealing Renewed Excitement Amongst Travelers Maximizing Plans for Serene, Sustainable Stays
HomeToGo, the marketplace with the world's largest selection of vacation rentals, today released findings from its 2023 Summer Travel Forecast, revealing how vacationers are planning trips for what is typically the busiest travel season of the year. The international survey of more than 3,000 travelers uncovered how, after three summers of disruption and following the uncertainty brought on by restrictions and flight chaos, travelers are once again embracing vacation ‘Vorfreude’ (noun, /ˈfoːɐfrɔydə/: a German word with no direct English equivalent, denoting a strong sense of joyful anticipation, pronounced similar to four-froy-duh). This year, travelers are experiencing a renewed excitement for trip planning as they seek to maximize summer getaways through savvy spending with serenity and sustainability top of mind. Key findings for vacations in summer 2023 show that the typical traveler is:
- Bargain hunting, not budget cutting: Even during a time of economic uncertainty, a high majority of survey respondents (88%) stated that they still see travel as a worthwhile expenditure, with more than one third of participants (36%) actually indicating a desire to spend more on travel this summer.
- Reaching for restful retreats: Recharging is a top traveler priority for the season ahead, as 64% of survey participants described their perfect summer 2023 vacation as relaxing as opposed to thrilling, and 71% said that they would choose wellness activities over partying.
- Exploring eco-friendly options: 77% of survey respondents stated that they feel it is important to travel more sustainably, with 32% reporting that they are already taking action to make their vacations more eco-friendly. Moreover, two-thirds of respondents (66%) indicated that the eco-friendliness of an accommodation factors into their booking decision, with nearly the same amount (62%) willing to pay a premium for a more sustainable option.
Dr. Patrick Andrae, Co-founder & CEO, HomeToGo, comments:
