Berlin, February 2018 - HomeToGo, the world’s largest search engine for vacation rentals, is expanding into Latin America with the launch of Brazil. With its Brazilian launch, HomeToGo is now active in a total of 17 markets worldwide. Under the name LarDeFérias (https://www.lardeferias.com.br/), the search for the best vacation rental offers will be faster and easier for up to 200 million potential vacationers. Users can now search and compare more than 15 million offers from more than 300 providers using HomeToGo.
HomeToGo continues its growth story with the launch of its 17th market worldwide, Brazil. With an average annual sales growth of more than 2,200% in 2017, the launch is just the beginning of additional expansion plans for 2018.
"We are very proud that we can put our expansion plans into action right from the start in Brazil," says Dr. Patrick Andrä, CEO of HomeToGo. "Brazil is the first country for which we have gone one step further with national adaptation, beyond the linguistic adjustments. We deliberately chose a Portuguese name, LarDeFérias, to appeal to local users even more personally.”
LarDeFérias, which translates to "vacation home,” will provide local users with fast and convenient search technology and service that HomeToGo has become known for. With over 15 million offers, from over 300 different providers, HomeToGo allows users to quickly identify the best accomodation offers based on their unique preferences and needs.
"Before we launched in Brazil, HomeToGo was already active in 12 European markets, as well as the US, Mexico, Russia, and Australia. We expect that both the search volume and the booking volume will continue to increase with entry into this new market, as we see great potential in Brazil," says Dr. Patrick Andrä.
Currently, HomeToGo sends more than 20 million users per month to its partners’ websites. The Brazilian launch is another step towards strengthening HomeToGo's position as an international leader in the vacation rental metasearch space, helping travelers from around the world find the best accommodation offers for their preferred tastes.
The newly introduced HomeToGo app for Android and iOS is also available in Portuguese on the AppStore and in the Playstore, helping local users find accommodations on the go.