Welcome to the Croatia 🇭🇷 vacation rentals market overview! Discover how the stunning landscapes, charming villages, and seasonal rhythms of Croatia shape the vacation rental market. From search and booking patterns to guest behavior and pricing trends, we dive into the short-term rental accommodation data for one of Europe's most sought-after summer destinations.
Croatia vacation rental market overview
In this section, you'll get a snapshot of the overall travel landscape in Croatia. We'll cover the most sought-after destinations and the most popular times of year for searches and bookings. Understanding the seasonal flow of guests and the broader travel context will help you align your strategy with demand and stay ahead of local competition.
What are the most in-demand Croatian regions?
From sun-kissed Dalmatian coasts to pristine islands and historic inland towns, discover which destinations across Croatia are capturing guests’ attention. The table below shows the most searched destinations on HomeToGo between August 2024 and July 2025, as well as how the demand for these locations has changed in comparison to the same period last year (August 2023 to July 2024).
|
Region
|
Searches (% of total)
|
Difference to previous period
|
|---|---|---|
| Istria | 35.47% | -3% |
| Split-Dalmatia County | 18.40% | 2% |
| Primorje-Gorski Kotar County | 17.07% | 4% |
| Zadar County | 10.67% | 1% |
| Dubrovnik-Neretva County | 4.52% | 3% |
| Šibenik-Knin County | 4.31% | 8% |
| Kvarner Gulf | 3.36% | 12% |
| Croatian Islands | 2.09% | -42% |
| Lika-Senj County | 1.64% | -13% |
| Makarska Riviera | 0.66% | 534% |
| Rest of Croatia | 0.51% | 104% |
| City of Zagreb | 0.49% | 50% |
| Northern Dalmatia | 0.46% | -27% |
When do guests search for a vacation rental in Croatia?
The graph below illustrates HomeToGo’s annual search trends from January 2023 to July 2025. Interest peaks early in the year, with another surge during the high season in June and July. Make sure your listings are in top shape during these periods of high demand.
When do guests book a vacation rental in Croatia?
Below, we look at how bookings are distributed throughout the year. January is the strongest month for bookings, with guest spending remaining high through the first half of the year. For property managers, keeping listings fully optimized during this period is essential.
Who’s visiting Croatia?
Knowing who your guests are is key to tailoring your offerings and maximizing bookings. This section dives into travelers’ origin countries, booking lead times, and average stay duration. Discover below the types of guests drawn to the Croatian experience.
Where are guests coming from?
Between August 2024 and July 2025, domestic travel within Croatia grew year-over-year by +122% compared to the previous period. Notable increases are also seen in visitors from Hungary (+97%), the United Kingdom (+55%), and Denmark (+51%). Meanwhile, there was a slight decline in transatlantic visitors from the US (-15%) and a modest drop among German travelers (-5%).
|
User origin country
|
Bookings (% of total)
|
Difference to previous period
|
|---|---|---|
| Germany 🇩🇪 | 61.49% | -5% |
| Poland 🇵🇱 | 12.24% | 6% |
| Austria 🇦🇹 | 10.53% | 2% |
| Netherlands 🇳🇱 | 3.79% | 5% |
| Italy 🇮🇹 | 2.02% | -1% |
| Switzerland 🇨🇭 | 1.67% | 11% |
| Rest of the world 🌍 | 1.61% | 43% |
| Croatia 🇭🇷 | 1.37% | 122% |
| United Kingdom 🇬🇧 | 1.17% | 55% |
| France 🇫🇷 | 1.04% | 10% |
| Belgium 🇧🇪 | 0.87% | 2% |
| Denmark 🇩🇰 | 0.71% | 51% |
| United States 🇺🇸 | 0.65% | -15% |
| Sweden 🇸🇪 | 0.52% | 23% |
| Hungary 🇭🇺 | 0.31% | 97% |
How far in advance are guests booking?
The booking windows for Croatia vary significantly throughout the year, with the average between August 2024 and July 2025 being 154 days - relatively stable compared to the previous period. Guests tend to plan well ahead during the autumn months. Booking windows then gradually shorten through spring and summer. These patterns highlight the importance of adjusting pricing in line with guests’ planning habits.
How long are guests staying for?
Guests in Croatia typically stay between 8 and 10 nights, with longer stays peaking in the autumn months. These patterns highlight opportunities for property managers to tailor pricing and promotions, such as, extended-stay discounts, to encourage longer bookings and maximize revenue.
What are guests paying?
Below, we examine daily rate trends and total booking values. See how pricing evolves across seasons, and what the typical guest spends per stay. You'll get a clear picture of where you stand in comparison to the market, and when it's time to adjust your pricing to capture more bookings.
Average Daily Rate (ADR) trends: how much are guests spending?
On average, guests spent €222 per night on accommodation in Croatia between August 2024 and July 2025. This makes it a relatively pricey destination compared to other European markets: roughly 20% higher than in France and 19% above Italy.
|
Month
|
Average Daily Rate (€) Croatia
|
Difference to France
|
Difference to Italy
|
Difference to Spain
|
|---|---|---|---|---|
| July 2025 | 207 | 24.7% | 24.8% | -10.0% |
| June 2025 | 196 | 13.0% | 17.4% | -12.7% |
| May 2025 | 202 | 18.4% | 22.2% | -14.6% |
| April 2025 | 208 | 17.6% | 18.6% | -8.6% |
| March 2025 | 227 | 19.3% | 19.1% | 1.4% |
| February 2025 | 233 | 20.9% | 20.1% | 4.6% |
| January 2025 | 234 | 10.1% | 15.8% | -0.1% |
| December 2024 | 245 | 22.9% | 20.2% | 6.4% |
| November 2024 | 259 | 29.5% | 16.9% | 13.5% |
| October 2024 | 246 | 21.4% | 17.3% | 20.2% |
| September 2024 | 224 | 25.7% | 31.1% | 17.4% |
| August 2024 | 179 | 18.2% | 5.4% | -8.0% |
Average Booking Value trends: how much are guests spending?
The average booking value in Croatia between August 2024 and July 2025 stood at €2,076, a 15.6% increase compared to the previous period. Total spending peaks in line with the length of stay trends, with longer stays driving more overall revenue. Consider offering competitive deals in lower-spend periods to maintain booking momentum year-round.
Methodology:
This analysis is based on HomeToGo booking and search data for Croatia. The primary timeframe covers bookings made between August 1, 2024 and July 31, 2025. Year-over-year comparisons reference bookings from August 1, 2023 to July 31, 2024. Insights may vary depending on the search and booking period.
Want to learn more? Visit https://www.hometogo.com/croatia/ or reach out to us at [email protected].