Why pet-friendly properties perform better

Want to unlock more bookings and stand out from the competition? 

HomeToGo is the online platform with the world’s largest selection of vacation rentals. At HomeToGo, your success as a host is our priority. We want to empower you with the tools and resources to unlock your rental's full potential, ensuring it stands out in the competitive vacation rental market and consistently attracts bookings.

Making your property pet-friendly is a game-changer on HomeToGo! With nearly 50% of travelers searching for pet-friendly amenities¹, and a 112% boost in bookings per offer² when pets are allowed, it's clear - pet perks pay off. Make your property a top choice for pet-loving guests today!

Data from the top 10 user origin countries on HomeToGo shows that, nearly half of all guests (49.5%)³ who use the amenities filter are specifically searching for pet-friendly options. The highest search for the pet-friendly amenity is made on tablet, followed by mobile and desktop.

Welcoming pets doesn’t just make guests happy - it can dramatically boost your booking performance. In the Netherlands and Denmark, listings that allow pets see more than 200% increase in bookings per offer⁴ compared to those that don’t. By going pet-friendly, you're tapping into a powerful demand driver that helps maximize visibility and results on HomeToGo.

Bookings per offer refers to the average number of times a listing gets booked on HomeToGo. Please note that the performance of a listing might be influenced by a variety of factors simultaneously.

Bookings per offer increase for offers with pets-allowed amenities vs not

Pet-friendly stays aren’t just popular - they’re in demand across top European markets and North America. Even in the countries with the highest coverage of pet-friendly offers, such as Italy, Switzerland and Denmark, only around one-quarter of all listings (27.5%) welcome pets⁵. By offering pet-friendly amenities, you align with a growing trend that helps your property attract more travelers and stand out from the competition.

Supply gap: opportunity for increased pet-friendly offers 

Looking for tips to make your property truly pet-friendly? Consider adding the features below. These thoughtful touches make travel easier for pet owners - and show that every family member is welcome.

Footnotes:

^{1, 3} Based on amenities search data from 28.05.2024 to 28.05.2025
^{2, 4} Based on bookings per offer comparison of offers with pets allowed amenity vs. not in 13 markets (Austria, Croatia, Denmark, France, Germany, Greece, Italy, Netherlands, Portugal, Spain, Switzerland, United Kingdom and United States) for the period between May 2024 - May 2025
⁵ Based on % of listings with pets allowed amenity across same date range and markets

Disclaimer:

Many factors influence the performance of an offer on HomeToGo. While data shows differences in metrics between listings that allow pets and those that do not, these results are not solely attributable to the "pets allowed" amenity. Performance may vary based on a combination of features, location, pricing, seasonality, and other variables.