Why pet-friendly properties perform better  - HomeToGo base64Hash Why pet-friendly properties perform better  - HomeToGo
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Why pet-friendly properties perform better

Want to unlock more bookings and stand out from the competition? 

HomeToGo is the online platform with the world’s largest selection of vacation rentals. At HomeToGo, your success as a host is our priority. We want to empower you with the tools and resources to unlock your rental's full potential, ensuring it stands out in the competitive vacation rental market and consistently attracts bookings.


Making your property pet-friendly is a game-changer on HomeToGo! With nearly 50% of travelers searching for pet-friendly amenities1, and a 112% boost in bookings per offer2 when pets are allowed, it's clear - pet perks pay off. Make your property a top choice for pet-loving guests today!

Pet-friendly searches per device type

Data from the top 10 user origin countries on HomeToGo shows that, nearly half of all guests (49.5%)3 who use the amenities filter are specifically searching for pet-friendly options. The highest search for the pet-friendly amenity is made on tablet, followed by mobile and desktop.

Tablet

53.7%

Mobile

48.4%

Desktop

46.4%

Booking boost by country

Welcoming pets doesn’t just make guests happy - it can dramatically boost your booking performance. In the Netherlands and Denmark, listings that allow pets see more than 200% increase in bookings per offer4 compared to those that don’t. By going pet-friendly, you're tapping into a powerful demand driver that helps maximize visibility and results on HomeToGo.


Bookings per offer refers to the average number of times a listing gets booked on HomeToGo. Please note that the performance of a listing might be influenced by a variety of factors simultaneously.

Bookings per offer increase for offers with pets-allowed amenities vs not

Country
Bookings per offer increase
 🇳🇱 Netherlands 248%
 🇩🇰 Denmark 236%
 🇬🇧 United Kingdom 195%
 🇮🇹 Italy 169%
🇭🇷 Croatia 138%
 🇩🇪 Germany 118%
 🇫🇷 France 96%
 🇦🇹 Austria 80%
 🇺🇸 United States 66%
 🇪🇸 Spain 61%
 🇨🇭Switzerland 21%
 🇵🇹 Portugal 16%
 🇬🇷 Greece 6%

Supply gap: room to grow

Pet-friendly stays aren’t just popular - they’re in demand across top European markets and North America. Even in the countries with the highest coverage of pet-friendly offers, such as Italy, Switzerland and Denmark, only around one-quarter of all listings (27.5%) welcome pets5. By offering pet-friendly amenities, you align with a growing trend that helps your property attract more travelers and stand out from the competition.

Supply gap: opportunity for increased pet-friendly offers 

COUNTRY NAME
% offers that allow pets
Supply gap
 🇵🇹 Portugal 13.5% 86.5%
 🇬🇷 Greece 17.3% 82.7%
 🇪🇸 Spain 20.5% 79.5%
 🇭🇷 Croatia 25.8% 74.2%
 🇬🇧 United Kingdom 27.1% 72.9%
 🇺🇸 United States 28.4% 71.6%
 🇫🇷 France 30.2% 69.8%
 🇳🇱 Netherlands 31.6% 68.4%
 🇩🇪 Germany 31.7% 68.3%
 🇦🇹 Austria 32.0% 68.0%
 🇩🇰 Denmark 32.1% 67.9%
 🇨🇭 Switzerland 32.7% 67.3%
 🇮🇹 Italy 34.2% 65.8%

Go a step further

Looking for tips to make your property truly pet-friendly? Consider adding the features below. These thoughtful touches make travel easier for pet owners - and show that every family member is welcome.

Water and food bowls on a mat

Treats upon arrival

Litter box and litter bags

Scratch posts for cats

Pet-safe cleaning products

Guide with local dog-parks, pet stores and veterinary clinics

For more information and guidance on how to enable the pet-friendly amenity in your software, feel free to reach out to your Partner Success Manager or email us at [email protected].

Footnotes:

1, 3 Based on amenities search data from 28.05.2024 to 28.05.2025
2, 4 Based on bookings per offer comparison of offers with pets allowed amenity vs. not in 13 markets (Austria, Croatia, Denmark, France, Germany, Greece, Italy, Netherlands, Portugal, Spain, Switzerland, United Kingdom and United States) for the period between May 2024 - May 2025
5 Based on % of listings with pets allowed amenity across same date range and markets

Disclaimer:

Many factors influence the performance of an offer on HomeToGo. While data shows differences in metrics between listings that allow pets and those that do not, these results are not solely attributable to the "pets allowed" amenity. Performance may vary based on a combination of features, location, pricing, seasonality, and other variables.

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