The HomeToGo 2024 Summer Travel Forecast - HomeToGo base64Hash The HomeToGo 2024 Summer Travel Forecast - HomeToGo
The Where, Why, and How of 2024 Summer Travel

The HomeToGo 2024 Summer Travel Forecast

HomeToGo has released its 2024 Summer Travel Forecast, revealing the vacation preferences and plans of U.S. travelers for the warmer months. According to HomeToGo’s 2024 Summer Travel survey, 76% of Americans have summer trips planned, and 50% indicating that they will go on more vacations in comparison to last year.¹

With summer 2024 shaping up to be a bumper season, discover where, why and how Americans will be traveling in the report below.

Where is hot for summer 2024? The most in-demand destinations, and affordable up-and-coming spots to watch:

Beach retreats are the top priority for the majority of U.S. travelers, with 70% of Americans planning to visit coastal locations this summer. This is followed by city breaks (58%), national park and wilderness area retreats (56%), mountain escapes (50%), and visits to rural towns and communities (42%).

HomeToGo’s traveler demand data reflects these preferences: beach destinations rank as eight of the 10 most in-demand U.S. locations for summer 2024, with major cities taking all 10 spots in the list of the top-searched international destinations:²

The 10 most in-demand destinations amongst American travelers for summer 2024:

Rank
Domestic Destinations
International Destinations
#1
Destin, Florida
London, England (UK)
#2
Myrtle Beach, South Carolina
Paris, France
#3
Gulf Shores, Alabama
Barcelona, Spain
#4
Hilton Head Island, South Carolina
Amsterdam, The Netherlands
#5
Panama City Beach, Florida
Dublin, Ireland

Cost remains the key element in the location selection process for American travelers, with almost one-third (32%) stating that price is the most important factor in their choice of vacation destination, overtaking activities and experiences (25%) and weather (19%).

Using exclusive search and accommodation price insights, HomeToGo has pinpointed a selection of up-and-coming U.S. and international destinations in which travelers can still find great value during summer 2024:²

The top 10 affordable, up-and-coming U.S. destinations for summer 2024:

Rank
Domestic Destinations
YOY Search Increase
Median Price Per Night
#1
Maumee Bay State Park, Ohio
+438%
$135
#2
North Cascades National Park, Washington
+340%
$173
#3
Mountain View, Arkansas
+308%
$193
#4
Bay City, Michigan
+265
$186
#5
Lake Worth, Florida
+126%
$177

The top 10 affordable, up-and-coming international destinations for summer 2024:

Rank
International Destinations
YoY Search Increase
Median Price Per Night
#1
Sapporo, Japan
+757%
$123
#2
Rethimno, Greece
+717%
$143
#3
Limerick, Ireland
+676%
$140
#4
Vodice, Croatia
+603%
$140
#5
Vlorë, Albania
+598%
$110

Sustainability, as well as spending, is a top determinant when it comes to Americans’ choice of vacation location for summer 2024, with 39% traveling to destinations closer to home this year with climate change in mind.

Looking at vacation plans for this summer in comparison to last year, Americans will be journeying on average 518 miles fewer to reach their destination, covering 1,180 miles in 2024 versus 1,698 miles in 2023.


Why are Americans traveling in summer 2024? The season’s defining trends and vacation motivations:

Gig-tripping goes international:

“Gig-tripping” is here to stay for the 2024 summer season. 41% of Americans will travel to attend a music event, with Taylor Swift’s Eras Tour leading as the top reason. Following the announcement of the singer-songwriter’s European shows in June 2023, cities such as Lyon, Dublin, and Liverpool registered staggering search increases of 174%, 195%, and 669% respectively for vacation rental stays around the performance dates.

Sports-loving Americans are game to travel:

Sports fans are also getting in on the travel action. 43% of Americans indicated that they will take a vacation to visit a sporting event in summer 2024, notably for the UEFA EURO 2024 and Paris Olympics.

HomeToGo registered a +122% year-on-year search increase for vacation rental stays in Paris during the dates of the big games (July 26, 2024 - August 11, 2024).

Silent, celestial, psychedelic trips on the rise:

Outside of arenas and stadiums, Americans will be embracing the outdoors in summer 2024, with almost half (49%) stating that they have adventure tourism planned for the season ahead.

Silent, celestial, and psychedelic trips are also on the agenda, with 47% of U.S. travelers eager to visit tranquil destinations for unplugged experiences, 35% indicating an interest in astrotourism, and 32% intrigued by the idea of traveling to experience psychedelics safely or legally.


How are U.S. travelers planning trips for 2024? From attitudes towards AI, to planning priorities and pet peeves:

AI-enhanced vacation planning reaches all-time high:

U.S. travelers are increasingly seeing artificial intelligence as a key tool, with 62% reporting that they are likely to use AI to support vacation planning for summer 2024. This represents a notable shift in attitude from 2023, when less than half (44%) of Americans stated that they were able to imagine themselves using AI to plan a trip within the next five years.

Vacationers increasingly expect AI to be able to assist with all stages of travel planning, from finding the perfect accommodation (72%), to activity and itinerary ideas (71%), and arranging transport (63%).

Cool-cations gain traction with temperate travelers:

46% of Americans stated that they will opt for travel during the off-peak periods in summer 2024, with 39% planning to take trips at different times to avoid extreme weather such as heat waves.

Bad weather is seen as a key concern, selected as the top vacation disruptor by 31% of U.S. vacationers, ahead of unsatisfactory/inadequate accommodation (28%), overcrowded destinations for (20%), underwhelming experiences (12%), and arguments within one's travel group (9%).

Hidden fees rank as the biggest vacation pet peeve:

Hidden costs such as taxes and fees are the most commonly encountered pet peeve for Americans, selected as the top concern by 31% of U.S. travelers when booking rentals.

This was ahead of accommodation cleanliness (20%), sharing a space with strangers (18%), and the misrepresentation of amenities and/or location (16%).


Travel Tip: Improve vacation planning with AI

Use AI Mode—HomeToGo's AI-powered travel planner—to find and book your uniquely perfect vacation rental with ease. Simply describe your ideal trip or home in AI Mode to receive personalized recommendations for places to stay within seconds. At HomeToGo, we see AI as a transformative shift with endless opportunities, and we're committed to leveraging its potential to make the outdated traditional search experience a thing of the past.

Travel Tip: Weather-proof your vacation

You can’t control the weather, but HomeToGo is taking steps to ensure that there are ways to prevent a vacation from becoming a washout. We recently became the first vacation rental marketplace to partner with WeatherPromise, currently testing its weather guarantees in Germany with additional rollout to follow. With WeatherPromise on HomeToGo, travelers can get a refund for their vacation rental if it rains - really!

Travel Tip: Avoid hidden fees

Use HomeToGo’s Pay-What-You-See Pricing toggle to see the full cost of a rental, including taxes and fees, early in your accommodation search. We introduced this feature in the U.S. last summer to empower travelers in their vacation planning choices, minimizing hassle and reducing wasted time by removing the risk of surprise costs in the late stages of a booking journey.


Methodology:

¹ Survey insights are based on research conducted by HomeToGo among a sample of 1,000 respondents in the United States. To participate in this survey, respondents had to be 18 or older. The survey was carried out online between April 26-30, 2024. Respondents were able to select multiple answers across a number of questions.

² Top destination data and affordable up-and-coming destination data is based on observed searches carried out via HomeToGo.com from January 1, 2024 - April 30, 2024, with a check-in date between June 20, 2024 - September 22, 2024. Median nightly prices were collected in May 2024 and are subject to change. Destinations with a median price per night of under $200 were considered for this list.

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